Lost Your Job? The VTR Framework: Your First Move To Build A Powerful Brand.

Have you experienced a layoff recently? Were you downsized or simply had a position eliminated? If you responded yes to the questions above, know that I can empathize. 

I experienced my first layoff in 2012 when I worked for a nonprofit organizations in Richmond, Virginia. The experience was humbling and painful. It felt as if a part of me had died. I lost my sense of value and self-worth and it caused me to doubt my abilities, skills and talents. 

Until one day, I was inspired to leverage my experience, knowledge and network to launch YBConnects, LLC. During that time, I was gaining momentum in using LinkedIn as a tool to expand my network. I attended networking groups, reconnected with my college alumni network (Virginia Union University National Alumni Association, Inc.) and eventually attracted my first client - a fellow graduate of Virginia Union University who was seeking employment and wanted to leverage LinkedIn to find her next position. She hired me because of my ability to promote my VTR.

The first move you should make in your transition

In this episode of the TalentFred Podcast, I had the pleasure of speaking with my Alpha Phi Alpha Fraternity brother Fred Scott about my experience being laid off and making a pivot into becoming "The LinkedIn Locksmith" which I'm known as in many cirlces.

During our conversation, Fred asked "when someone has their own brand and their own journey, what is the first move you would tell them to make?"

Watch the video below to hear my response to his question.

The VTR Framework for Building Your Personal Brand

In the video, you heard the term VTR Framework. This idea was developed during my time as a member of the Chesterfield Chamber of Commerce. It's a powerful strategy to articulate the value you bring to the marketplace. 

1. V (Verb): What do you do exceptionally well without overthinking it? This is often a natural gift that multiple people have complimented you on [02:04].

2. T (Target): Who needs the consistent result you provide? Identify the specific audience that benefits most from your expertise [03:05].

3. R (Result): What consistent, tangible outcome do you deliver? Focus on the measurable benefit your target gets every time [02:39].

What is the goal The VTR Framework? 

The goal of The VTR Framework is to create a value statement that draws people in—making you a magnet for opportunities rather than a chaser [04:27]. 

Whenever you are networking in person or online, you will be asked "what do you do?" Instead of promoting your title or saying "I'm unemployed", tell the person your VTR statement. This may not attract the person immediately, but it will educate them as to the value you bring and who benefits most from what you have to offer. 

Developing your VTR will keep you focused on adding value first. It will also position you to attract the right opportunities and people who can help you reach your goal. 

Being laid off from your job is not a pleasant experience. However, if you reflect on the 3 main assets that you possess, you'll not only increase your value by becoming an asset; you'll begin to accumulate financial currency because of your ability to acquire social currency. 

Click here to watch the full episode of this podcast interview with Fred Scott. 

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About Fred Scott 

Richmond native and new author Fred Scott inspires readers to achieve their goals and aspirations with his book, TalentFRED: Unveiling Your Potential. With 34 years in K-12 education, Fred has served as a teacher, principal, curriculum specialist, and administrator. Now a Solution Engineer for PowerSchool, his leadership in Richmond City and Chesterfield County schools, alongside mentoring through Alpha Phi Alpha Fraternity, Inc., has positively impacted countless individuals. Fred holds degrees from Hampton University and Columbia University, with additional certifications from Virginia Commonwealth University and Virginia State University. He and his wife, Paulette—his lifelong best friend—share two children with the same birthday.

Fred has delivered impactful presentations, workshops, seminars, and speeches for over 35 years to diverse audiences, including educators, community service organizations, and Greek-letter organizations. In his corporate career, he has expanded his reach, presenting across more than 40 states and Canada.

Discover how TalentFRED: Unveiling Your Potential can inspire and guide you on your journey to success. Join Fred Scott’s growing community of readers and leaders who are unlocking their full potential. Ready to take the next step? Explore the book, connect with Fred, and start achieving your goals today! Visit https://www.talentfred.com/ to learn more.

About Rob "YB" Youngblood

Rob “YB” Youngblood is on a mission to leverage his credibility to increase the visibility & profitability of his clients. Through his coaching & consulting, he enhances the clarity, confidence & currency with every conversation. An award-winning speaker, 2x author, executive coach, public relations consultant, and connector, YB operates with purpose to inspire people to live out their God-given purpose. As the Founder & Executive Coach of Coach YB | Referral Marketing Coaching, “YB” empowers entrepreneurs & executives to enhance business relationships & communication skills. He teaches his clients how to establish & facilitate connections that lead to desired outcomes. In many circles, “YB” is known at “The LinkedIn Locksmith” because of his ability to unlock the power of LinkedIn for revenue generators who struggle with using the platform to grow their network & net worth. Since 2016, he has coached over 1,000 entrepreneurs & executives to leverage LinkedIn to create currency through collaboration.

Click here to connect with YB and identify ways to collaborate.